University of Salford
OaIM Assignment: “CC Music” Consultancy Report
Assessment Brief June 2019
Operations and Information Management
35973; 33150; 33216; 34492; 33214; 33320; 35972; 33321; 33129
Assessment set by
ML: Dr Mohamad Mostafa
Assessment: Suzanne Kane
Information Management Report
Assessment date and time
Upload your report by the end of Unit 6 – midnight (Swiss time) July 14th
Submissions should be machine readable and uploaded to RKC in MS-Word format only; submit only one file, and include any other input as images inside the submission document, not embedded files.
Assessed intended learning outcomes
On successful completion of this assessment, you will be able to:
Knowledge and Understanding
Transferable/Key Skills and other Attributes
This assessment is worth 50% of the overall module mark.
As Case Study: CC Music
Chris and Clive are both former music and music technology teachers who have recently taken early retirement. However, they have a long history of playing in bands and being session musicians, therefore they intend to remain busy. A Northern Soul band that they have worked with for many years, touring around the North West of England, will now become their focus. Chris and Clive have always managed all aspects of the band (studio work, playing at events, parties, TV and radio programmes). They publicise the band via a website, deal with all booking arrangements over the phone, and receive contracts and cheque payments through the post. The other six band members simply turn up and play. The band has always played at least twelve gigs a year, but this is likely to increase substantially now that they can commit more time to networking and promotions. As such, they will be required to take a much more professional approach. In addition, several other bands have asked if they will represent them for an agreed fee. As a professional route, this would mean considerable time working as music agents to promote other artists.
Chris and Clive are aware that starting the agency would require a business approach. They would be responsible for; social media marketing, keeping business accounts, providing an updated calendar of events, and keeping track of the communications between themselves, the clients who want to book bands, and the bands who are signed to CC Music.
They realise that technology will play an important part in the business. They have read about Customer Relationship Management software and Enterprise Resource Management software, but just don’t know what kind of information technology support they really need as a small to medium enterprise (SME). They require professional business information technology advice before they can make any final decisions about investing funds in business software. Also, they are very keen on the potential of Open Source Software to keep the cost to a minimum.
Growing CC Music into a full-time small business is also of interest to younger family members who want to be involved. Chris has a daughter and Clive has a niece, both of whom are keen to support the business and potentially manage the business in the future. They have all agreed to run the business in a democratic style and, as such, everyone will have an equal vote on any business decisions. Therefore, CC Music requires a report that can be read and understood by all of them. You are the OIM consultant who is responsible for researching this business and providing a consultancy report.
Task details and instructions
You are a consultant who has been employed to advise CC Music on the effective implementation of strategic changes. You are required to produce the following:
Part A:Analysis – Business Process Models and strategy analysis
In this section you should develop
Part B: Open Source Software Comparison Table
In this section, you should conduct research into a suitable software solution for CC Music. You should decide on the set of characteristics which you will use to evaluate the software, and your research should consider 4-5 alternatives in detail. This section should be presented as a table.
Part C: Report
In this section, you should write a report which provides an overview of the current situation for CC Music together with a roadmap outlining how the proposed changes to the business can be achieved to the benefit of the business. This should draw on your analysis in Part A, include your recommendation for software in Part B, and provide recommendations for ensuring that the strategy is effectively implemented, including consideration of the challenges ahead.
This section, should follow a standard report structure:
Title Page – Contents – Introduction – Main Section – Conclusions and Recommendations – References.
Part D: Reflection on your contribution to the online discussion
In this section you should submit a 250 word reflective summary, accompanied by your own self-assessment of your contribution to the online elements throughout the module, using the table labelled Reflection Self-Assessment Pro forma in Appendix A (copy and paste it into your assignment document) to show your performance. The reflective report should include your detailed reflection, supported with evidence (pasted URLs) from the online discussion, detailed below:
You should use appropriate theories, frameworks, models, that we have covered in the module, to inform and justify your recommendations.
Make full use of the RKC Class Forum Threads to Help With Your Assignment
The unit’s discussion threads should be used by you to explore the assignment further. It is recommended that you use these to:
Please don’t be shy in using these discussion threads – the purpose is to give you experience of using collaborative technologies. Do not, however, discuss your intended approach to writing your submission or parts of that submission.
See Grading Policy under the Support tab of the RKC platform.
Summative feedback, (including an indicative mark that is conditional upon moderation and ratification by UoS exam board) will be provided two weeks following submission.
Tutors will answer questions on the structure of the assignment in the Forum.
Details of the following can be found on the UoS website, or RKC’s StudentCare can be asked about specific issues:
The University takes all forms of academic misconduct seriously. This includes plagiarism, asking someone else to write your assessment for you or taking notes into an exam. You can find out how to avoid academic misconduct on the UoS website.
Questions about assessment rules.
Personal Mitigating Circumstances
If personal mitigating circumstances may have affected your ability to complete this assessment.
If you fail your assessment, and are eligible for reassessment, you will receive notice of your resit assignment in due course from StudentCare.
Appendix A: Reflection Self-Assessment Proforma
Example (Fictional student and subject) Before I started researching the subject of open source, I assumed that support was not available for small businesses (see A Student’s posting “No support available” of 16 Oct). In writing my report I realised that there are a variety of models of support (see my posting of 19 Oct).
Quality of contributions
Made several good contributions and one or more outstanding contribution.
Made several good contributions.
Made a few good contributions
Made a few valid contributions
Made 1 or 2 postings, of poor quality
Did not contribute.
Attribution of references
Clear referencing of well-chosen and highly relevant sources
Clear referencing of all sources, some relevant.
Clear referencing of all sources.
Sources generally referenced.
Used ideas/ words of others without attribution.
Cut and paste or absent contributions.
Evidence of collaboration/ facilitation skills
Skill shown in weaving contributions into the discussions, and following up on contributions of others.
Skill shown in weaving contributions into discussion, or following up on contributions of others
Some evidence of links to contributions of others.
Basic recognition of contributions of others.
Little or no recognition of contributions of others.
Reflection on online contributions (in reflective summary)
Deep reflection shown, with clear and substantial evidence from online discussion
Good reflection, with clear evidence from online discussion
Reflection and evidence offered, limitations in one of these
Reflection and evidence offered, limitations in both of these
Superficial reflection, very limited evidence
Very little or no reflection/evidence.